Score the below questions from 0-5. ( 5 is high) Add up the total and see recommendations at the end.

1. Do you offer to answer a question on your home page to communicate with your audience?

Your visitors will always have a question. These can guide what you should focus on. These are real and not made up by web site owner. Visitors appreciate community and you with this. Just write a headline-link, "Want to ask Judy a question? The questions come to your email daily. Without getting your visitor's email, you miss a big opportunity to stay in touch with them, and later to make offers to them.These visitors are pre-sold and targeted. It doesn't get better than this audience, but all is lost if you don't collect their email addresses.

1. Does your home page include headlines that compel your visitor to click to a product or service sales letter?

The number one mistake Web site owners make is not to give their valuable visitors a reason to buy. While mission statements and bios talk about you, benefit driven headlines make the difference--showing your potential buyers what outcomes they will receive. Always include benefits for each service you want to attract your visitors to.

1. Does your site offer a sales letter for each product or service you want to sell?

Visitors want you to help them make an informed decision. Educate them about your service in this piece whether it's in a long or short sales letter. Skilled copywriting gives them a reason to buy. Include benefits, features, and of course testimonials.

1. Do you make it easy for your visitor to buy?

Remember, most of your visitors are non-techie. Include the call to action link "order now" that takes your visitor straight to the order page. Offer several ways to pay including pay pal, instant, printable,download with 1shoppingcart or where to send a check. Check out a professional's site with a potent sales letter to see these skills in action. And be sure to get feedback on your sales letters. They are all important to the sale.

1. Do you give your visitors what they want--free information?

Not only does a list of articles, ezines or tips on your site give free content--what visitors want--it also helps your site become number 1 to 10 in the search engines. That means 1000's of visitors a day. And that means more consistent monthly sales. Your non-techie Web coach is still number one in Google and others after six years with the word "bookcoaching". Content is what makes people bookmark your site to return again and again.

1. Does your Web site bring you all the clients and income you want?

Your site may be attractive and colorful, but check you monthly sales and make sure they increase to the income you want. It's not the hits, its the sales that really matter. Naturally, your site brings new contacts and develops an image too, but remember to measure your web site's success by the income it provides. Otherwise it's not worth a dime.

Is it time for your Web Make Over?

Score 0-5 If your score less than 6 you are ready for a complete makeover. Get help now.

Score 6 to 8 Your site is not doing much for your business. It needs improvement. Get a comprehensive Web site evaluation.

Score 9 to 11 Your site is doing well, but a web strategy could make it more successful.

Score greater than 11 Your Web site works. Get ongoing feedback for adding new content and making link changes. Realize your site cannot be static, and must keep growing to service your particular audience.

Putting up a Web site is not enough. It must give visitors what they want--free content and community. Its copy must be punchy and persuasive to get your visitor to convert to a client, patient, or customer.