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by: James Salerno

The recent Google Panda update has raised the bar not only for SEO experts but also for web designers. It’s getting tougher and tougher to rank well and that means that you really have to pay attention to all designing and Google ranking factors. When we do this, search engines rewards us because we are rewarding our audience and providing them with the information and experience they are looking for. The following points will help you to make your website panda proof:-

by: Tessaalfred

Magento is an outstanding e-Commerce platform with inbuilt SEO. Initially, during its release there were no written rules or step-by-step guide for Search Engine Optimization in Magento. It was basically developed as a search engine friendly platform and the updated current release is 1.2.1. To implement it properly, first the most recent version should be employed followed by the enabling of Server URL rewrites, which is found under System-Configuration-Web-Search Engines Optimization. The following are the Magento SEO tips that can guide to better optimize Magento websites.

RSS content syndication is a relatively new member of the internet marketing family of campaign options. And, it seems as though new uses for RSS content are coming about very quickly. This is possibly due to recent changes in the way that major search engines like Yahoo! and Google want web site owners to advertise.

Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.

By: Shawn M Hickman

I have been asked many times if adding RSS feed content to your web site helps improve page rank and web site placement in the free search listings. First we have to look at RSS and if it's right for your web site.

By: Andrew D. Ive

The dot com era proved that just building it isn't enough. The chicken and the egg issue exists -you need customers to get customers... and attempting to launch a web site, is that issue on steroids. So, how to get traction?

One of the hot new website promotion tips du jour is the Google Sitemap. This is a small XML file that sits on a website and provides information for Googlebot when it comes to visit. Is this file useful? What does it do? How do I create one? How do I get Google to find it? Well, let me tell you.

After you've selected the keywords you want to optimize your website for, you need to focus on what is called on-page optimization. On page optimization is what you do on your website pages to improve organic rankings. The good news is that through years of research and experimentation I have identified the most important on page factors for improving organic rankings.

If you’re like most website owners, chances are you’re losing a large percentage of your visitors before they complete a desired action on your website. Although the number of factors that drive potential consumers away can be varied, I’ve noticed many common mistakes in my work of designing websites for optimal performance. Here’s where many sites go wrong:

 

The best way to achieve search engine dominance is by focusing on keyword research. As a search engine optimization consultant, I’ve worked with hundreds of companies that miss this very important step. Achieving top search engine rankings is largely based on the competitiveness of the keyword phrase you are trying to optimize for. If your competitor is in the top spot with a well entrenched web site, then your chances of out ranking him may be limited.

After spending two years building my own website, I was very disappointed that my Alexa ranking was still higher than one million. Alexa ranks each website based on the number of visitors it receives. The top ranked website, Yahoo! has an Alexa rating of 1 or 2. Less popular sites could be ranked up to 5,000,000.