By Ian Aston
Okay, so you've got a great product, it fills that gap in the market and all your friends, colleagues (and hopefully Bank Manager) are convinced it's a sure thing. You are sure that your business is ready to rake in the profits it deserves through the miracle and wonder of Internet e-commerce. So just throw up a website (in blue), attach your PayPal account and you're on your way. Well aren't you?
Tags: webshop, shopping, online marketing